Priscilla Allison Munoz Farida
Master in Marketing Management
MSc in Global Financial Management
BSc in Physical Sciences & Astronomy


Strategic Research & Systems Analysis
A curated laboratory of advanced research and strategic inquiries. This repository applies a multidisciplinary framework to complex problem-solving through data-driven insights and analytical modeling.
RESEARCH PORTFOLIO
Geopolitical & Economic Risk Analysis
Strategic Assessment: Political & Economic Volatility (The Emirates Group)
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Focus: Analyzing how shifting international relations and economic trends impact global organizational stability and operational continuity.
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Executive Analysis: This study evaluates the impact of global turbulence—ranging from shifting regulatory frameworks to geopolitical uncertainty—on the aviation industry. The research explores the correlation between environmental factors and systemic resilience, offering a critical evaluation of how organizations can respond to rapid market changes to maintain performance and support regional economic growth
View Executive Summary
Financial Analysis & Strategic Valuation
Strategic Investment Appraisal: Takeover & Business Valuation
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Context: A comprehensive takeover analysis developed as part of the MSc in Global Financial Management at the University of Roehampton.
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Focus: A strategic appraisal of a corporate acquisition within the hospitality sector, focusing on bid price determination and synergy evaluation.
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Strategic Objective: To critically assess business valuation methods for a target company, identifying the optimal bid price while evaluating alternative bidder strategies.
Key Insights:
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Bid Price Modeling: Justifying the strategic rationale for a takeover through CEO-perspective financial analysis and cash flow estimation.
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Scenario Analysis: Developing What-if simulations to propose alternative bidder profiles and evaluate potential shareholder benefits.
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Methodological Critique: Identifying the limitations of traditional valuation models to understand why anticipated gains may vary in complex market scenarios.
Systems Analysis & Multi-Variable Modeling
Case Study: Evolutionary Drivers in Large-Scale Systems (INAF Padua)
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Focus: Applying the analytical precision of astrophysics to map the evolution of complex, large-scale systems. Identifying quenching triggers and the temporal delays between environmental change and physical transformation.
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Methodology: Utilizing multi-variable modeling to analyse systemic shifts in high-density environments.
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Technical Abstract: Calculates the temporal delay between environmental shifts and physical transformation, providing a rigorous framework for understanding the triggers and timing of systemic change in complex environments.
View Technical Research Abstract
Governance & Institutional Policy
Organizational Frameworks & Internal Governance (Case Study: Chanel Paris)
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Focus: An exploratory analysis of governance structures and institutional accountability within the luxury sector.
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Strategic Objective: To examine how a centralized operational handbook ensures consistency and maintains brand integrity across global markets.
Key Insights:
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Accountability: Defines the specific responsibilities of Executive Directors and HR Managers in leading staff teams.
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Operational Consistency: Establishes a primary reference to ensure all departments follow the same procedures.
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Systems Management: Examines the coordination of complex systems, including French regulatory benefits (AGIRC/ARRCO).
Institutional Innovation: Digital Learning in Academic Systems
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Focus: Exploratory research on modernizing for-profit institutions through technology-driven delivery models and business model innovation.
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Methodology: A qualitative study utilizing stakeholder interviews to evaluate the integration of distance learning within traditional academic structures.
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Technical Abstract: Analyzes the transition toward digital educational environments by evaluating staff and student experiences. The study identifies necessary modifications for platform optimization and outlines effective practices for institutional innovation in distance learning.
Strategic Data Analysis & Stakeholder Value
Master Research Project: Integrated Frameworks for Behavioral Analysis (Bologna Business School)
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Quantitative Methodology: Advanced application of SPSS for descriptive statistics, cluster analysis, and data-driven segmentation.
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Systems Mapping: Utilizing Multidimensional Scaling (MDS) to visualize complex landscapes and stakeholder positioning.
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Executive Summary: Bridges the gap between academic data modeling and managerial practice, mapping the Stakeholder Journey to understand how information transparency influences long-term engagement.
View Executive Summary

TECHNICAL TOOLKIT
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Research Methods: Quantitative & Qualitative modeling for complex problem-solving.
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Statistical Software: Applied experience with IBM SPSS (ANOVA, Cluster Analysis).
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Data Systems: Technical knowledge of IRAF & SDSS data processing tools.
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Analysis Frameworks: Multidimensional Scaling (MDS) & Trend Analysis.
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Programming: Foundational C++, Fortran 90, and Algorithmic Logic.
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Digital Tools: Google Analytics & Interactive Content Platforms.
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Strategic Communication: Data Visualization for Global Insights & Multi-Stakeholder Reporting.
The work featured in this portfolio synthesizes advanced research and strategic analyses developed throughout graduate-level studies in Physical Sciences & Astrophysics, International Business (MBA), Global Financial Management (MSc), and Marketing Management.